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Dixon Carphone

Award-winning digital products across 1,100 stores

Designed and delivered a suite of digital products that transformed the retail experience across one of the UK's largest consumer electronics businesses. The programme won industry recognition and generated measurable commercial impact across every store in the estate — from digital tools on the shop floor to customer journey improvements online.

  • £4.9m

    Profit generated

  • 1,100

    Retail stores

  • Award

    Industry recognition

1,100

Stores reached

Internal review

“We needed a digital products leader who could operate at exec level and still hold the build to account. Sebastian was both, on a contingency basis. The work paid for itself inside the first quarter.”
— Director of Digital, Dixon Carphone

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